6 Eco Fashion Pioneers to follow on Facebook
1. Stella McCartney
Stella graduated from Central St Martins in 1995. She launched her eponymous fashion house and showed her first collection in Paris in October 2001. A lifelong vegetarian, Stella McCartney does not use any leather or fur in her designs. Her collections include women’s ready-to-wear, accessories, lingerie, eyewear, fragrance and kids clothing.
Her sustainable eyewear collection is the result of research into the use of raw materials from natural origins such as castor-oil seeds and citric acid. The collection is made from over 50% natural and renewable resources.
Her commitment to sustainability is evident through out all her collections and is part of the brand’s ethos to being a responsible, honest and modern company. She also, like me, is a big believer in trying your hardest to do what you can in order to bring change. Lots of little steps grow into large steps - if you don’t take any steps because you think that whatever you do will be insignificant, THAT’s when we really have problems!
"Honesty goes hand in hand with responsibility. We know that we aren’t perfect. We also know that sustainability isn’t just one thing, it isn’t just organic cotton – it’s organic cotton, plus wind energy, plus not using PVC, plus thousands of other little steps that eventually make a more sustainable company”.
So, why is Stella McCartney up here in my top 5 list? Well, given her family back-ground, and face it, you don’t get one much more famous than hers - instead of just becoming a celebrity brat always chasing the headlines, she has used her evidently huge design talents to produce wonderfully innovative fashion and, better still, has stayed true and loyal to her family’s ethical way of consuming - what better testament could a child give in the name of her late mum!
2. Jenny Barrett - Share the Warmth
I believe in doing your bit, however small. It’s MUCH better to do 80% of something than 100% of nothing! Last year I founded a recycling project with my friend Gaynor called Share The Warmth. We collect coats and warm clothing for homeless people in Brighton. This Christmas we’ll be doing more of the same - please share our Facebook page with your friends, and if you are clearing out your wardrobe please find somewhere to put them to good use, or maybe even start your own collection in your area. Of course, the homeless aren’t just homeless for Christmas so please keep remembering them in the cold, rainy weeks in the New Year too.
3. Carry Somers: Pachacuti Panama Hats
In response to the avoidable tragedy in the Rana Plaza factory complex in 2013 where over 1000 fashion textile workers were killed and over 2500 injured Carry Somers and like minded illuminates of the Fairtrade and Ethical fashion world came up with the idea of Fashion Revolution Day which exploded onto the social networks a year later on April 24th 2014.
Carry Somers had her light bulb moment as she was lying in the bath trying to come to terms with news of something she had known for years would inevitably happen, a fact which only added to the horror she felt. Why hadn’t people listened or cared?
As founder of fashion and accessories brand Pachacuti, one of the first truly transparent and ethical fashion brands in operation since 1992, Carry is a pioneer of Fair Trade and ethical fashion in the UK. Her initiative resulted in tens of thousands of people from 60 countries worldwide turning an item of clothing inside out (#insideout) and asking the question ‘Who Made Your Clothes?’. People tweeted photos of themselves wearing their clothes inside out and the movement went viral becoming the No 1 global trend on Twitter.
Fashion Revolution Day celebrates best practice in the wonderful world that on so many levels IS the fashion world and it also highlights the most pressing issues and campaigns for vital changes in the production of so much of what we wear - both socially and environmentally.
They’ll be doing it all again on April 24th 2015, so all you revolutionaries out there, please put it in your diaries and sign up and be part of the sea of change.
4. Rob and Paul - Gandy’s Flipflops:
Born from a simple idea at a music festival, Gandys was created by brothers Rob and Paul. With a bohemian upbringing travelling and volunteering all over the world the brothers wanted to create something unique and driven by their personal passion after the tragic loss of their parents in the Boxing Day Tsunami whilst the family was travelling.
The brothers founded Gandys with the vision of creating a sustainable social enterprise that would help but also inspire others to create change.
They launched the “Orphans for Orphans” mission, which supports children in need of basic essentials such as nutrition, shelter and education, The Gandys Foundation started in Summer 2013 as a focal point for people to donate to the mission. 100% of donations to the Foundation go towards building, funding and running children’s homes in India and Sri Lanka and the vision is to open homes all around the world.
I particularly love their ‘Share the Love’ idea where if you refer your friends to Gandy’s the company will donate an additional £5 to the Gandy’s foundation upon each new purchase. I’d really like to do something similar and am looking into ideas to put into action.
5. Orsola De Castro - From Somewhere:
Established in 1997 initially either embellishing existing items, such as crocheting around a hole in a cashmere cardigan, or chopping old garments into something original. The fun was in finding an item of clothing, once beautiful but now seen as being at the end of it’s life, reworking it and putting it back on sale in some of the best shops in the world.
In 2001 Orsola went to a factory in Italy that makes knitwear for designers such as Yves St Laurent, Chloé and Karl Lagerfeld, whilst there she started looking at the offcuts on the floor. She realised that with that amount of waste she could make a whole collection from scratch, rather than the one-offs she had been making previously.
Later, she took the concept of upcycling - remaking something to a superior value - to the masses. With another eco designer she designed two collections for Tesco by taking leftovers from the factory in Sri Lanka where Tesco produces its clothes. She collaborated with TopShop through her organisation http://www.reclaimtowear.com with the vision of creating zero waste upcycled innovative fashion designs for the high street.
As well as recycling fabric she’s concerned with helping individuals. All her brand’s clothes are made in the Cooperativa Rinascere in Vicenza which helps rehabilitate disabled people and people with mental health problems.
6. Safia Minney - People Tree
Safia Minney is the founder and CEO of People Tree, a Fair Trade and environmentally conscious fashion label.
She is also a well noted spokesperson on Fair Trade and ethical fashion and has won loads of awards and accolades, including the MBE. She helped start the World Fair Trade Day and co-wrote the book, Naked Fashion.
Her journey began in the advertising industry. Before long though, appalled to see the reality behind the glossy images - ie too often, sweatshops, slums and child labour - she started to ask the question that would change and define her future life and career
“What if design, creativity and media could be used to change the world?”
“Rather than being part of the problem, we can be part of the solution. It seems like a very small thing but, choosing a t-shirt or a dress made of organic cotton rather than conventional cotton made through Fair Trade can make a big difference. The environmental impact of fashion is something that should concern us all.
…it is easy to throw up our hands in despair and feel powerless. But at least in the area of supporting Fair Trade fashion and organic fabrics, we have something clear and positive we can do. Every time you opt to support Fair Trade or organic clothing you are helping to empower farmers, artisans and communities – and importantly putting preserve on the fashion industry to clean up it’s act”.
Who are your favourite fashion pioneers? Who has inspired what you wear? Let me know what your experiences have been of buying clothes for you and your kids? Leave your comments below I read them all, thanks