SuperNatural Collections now replaced by SuperLooper!
As a not-for-profit, SuperLooper helps reduce some of the waste that inevitably happens when we have babies. All the lovely clothes in the library have been shared either by parents doing a 'conscious clear-out’ of their cupboards or by beautiful brands who want to make sure their over-stock items get worn and enjoyed - you'll see SuperNatural Collections clothes in there! SuperLooper collaborates with brands to include their customers who don't want to dress their babies in preloved clothes, but who definitely do want to do their bit for the planet. The Little Green Radicals SuperLoop is the first of its kind and encourages their eco-aware customers to return out-grown items in return for vouchers for their next spend with the brand. This means more lovely clothes for SuperLooper families to rent and recycle. A win:win for all!
The library caters for little-ones 0-3 years and includes clothing for all categories, styles and seasons from designer labels, organic brands and high street names to vintage treasures. As long as they’re cute, they’re in the SuperLoop!
From £23 per month, parents who love great clothes but hate over-consumption choose from an online cornucopia of one-off gems and lovely everyday essentials which they change when they need. Gift bundles and vouchers are available for Grandparents, friends and work-mates to give the ultimate in sustainable presents.
The eco-fabric I use for our kids clothing is a SuperNatural mix of organic cotton and silky soft modal - to feel it is to LOVE it, so our clothes feel as good as they look. Modal is a man made cellulose fiber produced from sustainably farmed beech wood. It feels like silk and doesn’t lose its shape, fade, pill or shrink. It’s one of a number of fabrics that are being developed today using modern, cutting edge, environmentally conscious methods of producton – proof that man and nature can work together in near perfect balance – putting the SUPER into NATURAL!