Ethics at SuperNatural Organic Kids & Baby Clothes

SuperNatural Organic Kids & Baby Clothes not only look great and feel lovely, there’s also a positive story behind their production.

SuperNatural Kids Organic Clothes and babyblack labels are made from 50% organic cotton and 50% modal, grown and produced in India by Zameen who are pioneering farmers to produce cotton sustainably and safely. 

Zameen ensures that the farmers get a fairer slice of the profit-pie and will help them to become majority shareholders.  Their farmers crops are planted to coincide with the Indian Monsoon season, eliminating the need for hugely wasteful irrigation. Babyblack and Afro Supa Hero clothing is produced by ShaoXing County Ecou Textiles Company Ltd specialists in organic cotton fabric, bamboo fabrics. They are a small Chinese company who take good care of their work force and pay fair wages. 

SuperNatural is a registered member of the Ethical Fashion Forum which unites 500 pioneers of fashion and sustainability.

It's 2021 and things have changed around the world.  We all have too much stuff and make so much waste so we've launched a new initiative to do something about that!  Come and see our new pre-loved baby clothing rental library @superlooperlife - why own baby clothes that get outgrown so quickly when you can rent them for just as long as you need :)