Welcome to SuperNatural Organic Kids Clothes & Baby Clothing

SuperNatural Organic Kids & Baby Clothing was established in Brighton in 2009 by founder Jenny Barrett.  All SuperNatural organic clothing is ethically produced to a high standard. 

SuperNatural children and baby clothing is made from great quality soft organic cotton, modal & bamboo eco-fabrics.  The collections include boys' and girls' hoodie tops, dresses, T-Shirts, leggings, bibs, baby beanie hats, baby grows, onesies and children's superhero capes!

As alternatives to water and land guzzling cotton, SuperNatural Organic Kids and Baby Clothing introduces you to modern, natural eco-fibers like modal made from sustainably farmed beech trees. Our R&D team are currently seeking out more SuperNatural fibers and in time we’ll introduce other fabrics made from a variety of surprising natural sources such as carrots, seaweed and pineapple and milk protein!

Not just natural ... SUPERnatural!


It’s a whole new world of fabric out there, so PLEASE sign up to our mailing list below to stay in the know!


SuperNatural Organic Kids and Baby Clothing includes three clothing collections:

babyblack - Brings sylish eco-credible babywear in black organic cotton to little funksters who care about what they wear. 

SuperNatural Kids - Cool, fuss-free clothes which you won’t want to chuck on the waste mountain - pass them down to family and friends … the ultimate re-cycle!

Afro Supa Hero - heroes and heroines of all cultures are ridiculously thin on the ground, so here's introducing Jon Daniel's funky afro inspired Afro Super Hero twins which feature proudly on our children's superhero capes, kids T-Shirts, baby bibs and sew-on patches. 

We also have some fab eco baby and children products including bio degradable potties (yes really).  Just have a browse in our SuperNatural Digs section to see the fun stuff we add there from time to time.